What we do

From ambiguity to clarity through understanding and optimization of the customer journey

Research

Research

We choose the most appropriate research method to understand user behavior.
  • Survey/Interview
  • Focus Group
  • Mental Model/Customer Journey
  • Competitive Analysis/Benchmarking
  • Tasks Analysis
Conception

Conception

We create user-focused design and content that provide a delightful experience.
  • Information Architecture
  • Multiplatform Wireframing
  • Semi-functional Prototyping
  • Workflow Diagram
  • Content Development
Evaluation

Evaluation

We love data but more importantly we know how to collect, use and interpret it.
  • User testing (Guerilla/Lab/Remote)
  • Card Sorting
  • Expert Review/Heuristics
  • Accessibility Audit
Coaching
We provide coaching and advisory services to steer you in the right direction.